World Trade Center symbolizes the strenghth of the Group and a platform for development: in 1996， not long after Inzone Shopping Mall， the first project of World Trade Center， was opened， it became the champion department store in province; the year of 2000 saw the opening of Sofitel Silver Plaza Hotel， the first five star hotel in Jinan. It elevated Shandong’s image and upgraded the whole industry. The most important is the 6.22 spirit formed in the process of building World Trade Center， which has been an integral part of our corporation culture and worked as a spiritual drive for our future development.

      When we were concentrating on World Trade Center， we explored ways into other areas. On October 31st，1999， Jinan Inzone Shopping Plaza， Inzone Shopping Mall’s first branch， was opened; on January 12th，2001， Taian Inzone Shopping Mall， the first branch in other cities， was opened. Both of them earned profits in the same year. On October 14th，1994， Shandong Zhengda Freda Pharmacy Company Ltd was set up and by 2002， its leading products Runshu and Runjie had become the best ophthalmological brand in China. From October to December 2001， the initiation of Inzone Garden and Inzone Digital Plaza marked our entry into real estate. From 1999 to 2002， Shandong Business Professional Technology Institute and Qingdao Hotel Management Profession Technology Institute were organized， forming the basic scale for our education industry. On March 12th， 2001， Shanong Commerce Newspaper established by us was officially published. By then， the industrial bases for our Group had emerged.