As an important industrial section of Lushang Group，Shandong Silver Plaza Travel Group was founded officially in Jinan on March 31， 2009. The Group has a registered capital of 120 million Yuan，and owns many industries including hotels， catering，cultural entertainment and traveling agencies，with nearly 10，000 employees in total..
      The Group owns a five-star Sofitel Silver Plaza Hotel in Jinan，and has 4 five-star hotel under construction，including Qilu Hotel，Qindao Hyatt International Hotel，Linyi Pullman Hotel and Jinan Olympic Sports Center Courtyard Marriott;the Group also develops four-star hotel through self-construction and entrustment.At present，the four-star hotel projects operated already include Silver Plaza Spring City Hotel，Jining Silver Plaza Jiayue Hotel， Laiwu Silver Plaza Jiayue Hotel，and Shandong Cadre College Minshixuan Hotel managed under entrustment;when it is developing high-star hotels，Shandong Silver Plaza Travel Group is vigorously developing chain economy hotel business based on the idea of professional operation，chained development and uniform management. So far 20 "Silver Plaza Jiayi" brand chain economy hotels have been opened in Shandong Province，and it is planed to reach more than 50 hotels in 2010. "Shangshanfang" buffer brand has been recognized by society and is developing across the province.

      Beside hotels，the Group is engaged actively in tourism and cultural entertainment. Based on the idea of offering health，fashion and leisure，the cultural entertainment focuses on chain development of fitness，beauty，discount-style KTV，casual dining and entertainment，and it is also involved in high-end art collection and exhibition，with the Silver Plaza Gallery， Silver Plaza Fitness Club，Silver Plaza Beauty Salon，Silver Plaza Bowling Alley and Landai International Business Club under it enjoying high reputation;the Group has established "Silver Plaza New World"，a complex cultural and leisure plaza covering discount KTV，restaurants，bars，tea houses，leisure，entertainment and hotels，to stand in forefront of fashion; the Group owns Shandong’s largest travel company， with Shandong Tourism Co.，Ltd. and Shandong (Hong Kong) Travel Services Co.，Ltd being the main companies which deliver outbound，inbound and domestic traveling services.
      Shandong Silver Plaza Travel Group regards hospitality as its main business， focusing on developing high-star hotels and economy hotels; while efforts are also made on catering，cultural entertainment and travel agencies，to integrate resources and introduce advantaged projects as required by tourism industry chain which covers “dining，accommodation，travel，shopping and entertainment”，so as to shape a chained development. It is planned to open 180 hotels by 2002 and to bring hotel， cultural entertainment and tourism to stock market as independent industrial plates， trying to build a first-class and well-known brand of a travel group. 
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