Recently，Chaoneng Freda Biotechnology Co.Ltd (hereinafter referred to as Chaoneng Freda) has held a promotion ceremony for Chaoneng Vikasa， its first functional drinks. The other drinks of Channeng Guweiduo will be promoted soon.
      Vikasa，the first drinks promoted by Chaoneng Freda，is a pure grain functional drink with pure grain as its main ingredients and produced with Japanese technology. Not only malt，oats，wheat bran，fructose syrups，and honey are its ingredients，the product also includes hop. So it tastes like beer，but actually，it is nonalcoholic.
      Chaoneng Freda Group，set up with the joint investment of Freda Group and Shandong World Trade Center，has a registered capital of 500 million yuan and invested 300 million yuan on the pure grain drinks. Now the company is building an industrial park as wide as 152 mu..
      In marketing，Chaoneng Freda adopts the strategy of Shandong First and then the Whole Country. In the beginning， the sales net will be built with agents，and then the sales of the drinks will be spread all over the country through cooperation with Inzone Supermarket. 30 million yuan has been budgeted for marketing this year. The objective of Chaoneng Freda is to earn sales revenue of 1 billion within 3 to 5 years and make it the best brand of pure grain drinks in China.